北大案例课堂 中国营销实战
- 作者何志毅著
- 出版社西安：陕西师范大学出版社
- 标注页数251 页
- 文件页数263 页
- 文件大小15.34 MB
- 出版时间2003
- ISBN7561326084
内容简介
本书选了四个著名案例：李宁品牌塑造、TCL的营销手段、婷美内衣的市场拓展、彩虹企业的企业文化。
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