海量图书期刊资源,随时随地畅享阅读乐趣
On the misuse and misinterpretation of dimensions of national culturede Mooij, Marieke · International Marketing Review · 2013
Avoiding uncertainty in Hofstede and GLOBESunil Venaik and Paul Brewer · Journal of International Business Studies · 2010
Individualism—Collectivism in Hofstede and GLOBEPaul Brewer and Sunil Venaik · Journal of International Business Studies · 2011
Individualism–Collectivism in Hofstede and GLOBEBrewer, Paul; Venaik, Sunil · Journal of International Business Studies · 2011
The common threads of national culturesVenaik, Sunil; Brewer, Paul · Australasian Marketing Journal (AMJ) · 2015
Avoiding uncertainty in Hofstede and GLOBEVenaik, Sunil; Brewer, Paul · Journal of International Business Studies · 2010
Critical issues in the Hofstede and GLOBE national culture modelsVenaik, Sunil; Brewer, Paul · International Marketing Review · 2013
GLOBE practices and values: A case of diminishing marginal utility?Brewer, Paul; Venaik, Sunil · Journal of International Business Studies · 2010
THE EVOLUTION OF INTERNATIONAL MARKETINGTerpstra, Vern · International Marketing Review · 1987
THE CHANGING ENVIRONMENT OF INTERNATIONAL MARKETINGTerpstra, Vern · International Marketing Review · 1985
Towards the Fifth‐generation Innovation ProcessRothwell, Roy · International Marketing Review · 1994
Global corporate visual identity systemsMelewar, T.C.; Saunders, John · International Marketing Review · 1998
Small business use of the InternetPoon, Simpson; Swatman, Paula M.C. · International Marketing Review · 1997
Export barriers: non‐exporters′ perceptionsLeonidou, Leonidas C. · International Marketing Review · 1995
Networking capability and international entrepreneurshipStyles, Chris; Sullivan Mort, Gillian; Weerawardena, Jay · International Marketing Review · 2006
Guest editorialBalabanis, George; Theodosiou, Marios; Katsikea, Evangelia S. · International Marketing Review · 2004