消费者行为学 原书第10版
- 作者（美）德尔I.霍金斯，（美）戴维L.马瑟斯博，（美）罗杰J.贝斯特著；符国群等译
- 出版社北京：机械工业出版社
- 标注页数656 页
- 文件页数672 页
- 文件大小70.98 MB
- 出版时间2007
- ISBN9787111214731
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