![MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS || INNOVATION OR MULTIPLE COPIES OF THE SAME LOTTERY TICKET: THE EFFECT OF WIDELY SHARED KNOWLEDGE ON ORGANIZATIONAL ADAPTABILITY]()
MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS || INNOVATION OR MULTIPLE COPIES OF THE SAME LOTTERY TICKET: THE EFFECT OF WIDELY SHARED KNOWLEDGE ON ORGANIZATIONAL ADAPTABILITYAnne M. Stewart, Guy W. Mullarkey and John L. Craig · Journal of Marketing Theory and Practice · 2003