广告原理与实务
- 作者叶雉鸠，雷锋刚主编
- 出版社天津：天津大学出版社
- 标注页数245 页
- 文件页数256 页
- 文件大小196.28 MB
- 出版时间2010
- ISBN9787561836767
Exploring the Three- Path Mediation ModelYadav, Manish Kumar; Rai, Alok Kumar; Srivastava, Medha · International Journal of Customer Relationship Marketing and Management · 2014
Evidence on customer loyalty relationships: An appraisalSrivastava, Medha; Rai, Alok Kumar · The Marketing Review · 2015
An investigation into service quality–customer loyalty relationship: the moderating influencesSrivastava, Medha; Rai, Alok Kumar · DECISION · 2014
Impact of teachers' motivation on students' satisfaction: a study of management institutionsRai, Alok Kumar; Srivastava, Medha · International Journal of Education Economics and Development · 2013
An Investigation of Mediating and Moderating Variables in Service Quality – Customer Loyalty RelationshipSrivastava, Medha; Rai, Alok Kumar · International Journal of Customer Relationship Marketing and Management · 2013
The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance ContextAlok, Kumar Rai; Srivastava, Medha · Journal of Competitiveness · 2013
Creating value: a balanced perspectiveDasgupta, Meeta · International Journal of Indian Culture and Business Management · 2012
Competency-based engineering educationKovaichelvan, V. · International Journal of Indian Culture and Business Management · 2014
Destination brandingSharma, Poonam · International Journal of Indian Culture and Business Management · 2013
Indian negotiation styleSharma, Harsh · International Journal of Indian Culture and Business Management · 2018
Study on corporate governance mechanismsMishra, Rakesh K.; Kapil, Sheeba · International Journal of Indian Culture and Business Management · 2016
Management control insights from the MahabharataThaker, Keyur · International Journal of Indian Culture and Business Management · 2011
Building retailer loyalty: an empirical studyDas, Gopal · International Journal of Indian Culture and Business Management · 2015
Investment opportunities in Indian energy sectorGhosh, Sajal · International Journal of Indian Culture and Business Management · 2007