营销管理=Marketing Management 第14版
- 作者（美）科特勒，（美）凯勒著；王永贵，于洪彦，何佳讯等译
- 出版社格致出版社
- 标注页数675 页
- 文件页数697 页
- 文件大小375.91 MB
- 出版时间2012
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