Definitions of Marketing Terms . . . Consolidated Report of the Committee on Definitions
- 期刊名称National Marketing Review
- 卷第1卷
- 期第2期
- 印刷ISSN0190-9509
- 文件大小2710.37KB
- 发表时间1935
- DOI10.2307/4291294
- 页码148-166
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