A Market Researcher Looks at Competition among Advertising Media
- 期刊名称Journal of Marketing
- 作者W. B. Ricketts
- 卷第3卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小350.49KB
- 发表时间1938-10
- DOI10.2307/1246413
- 页码146-155
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