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Memories of the early development of the psychology of advertising suggested by Burtt's Psychology of Advertising.

Memories of the early development of the psychology of advertising suggested by Burtt's Psychology of Advertising.

Hollingworth, H. L.
  • 期刊名称Psychological Bulletin
  • 作者Hollingworth, H. L.
  • 卷第35卷
  • 期第5期
  • 印刷ISSN0033-2909
  • 文件大小361.42KB
  • 发表时间1938
  • DOI10.1037/h0057183
  • 页码307-312
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