A. M. A. Notes
- 期刊名称Journal of Marketing
- 作者Ross M. Cunningham
- 卷第10卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小226.60KB
- 发表时间1946-04
- DOI10.2307/1245279
- 页码320-323
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