Towards a Theory of Marketing
- 期刊名称Journal of Marketing
- 作者Wroe Alderson and Reavis Cox
- 卷第13卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小528.40KB
- 发表时间1948-10
- DOI10.2307/1246823
- 页码137-152
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