The galvanic skin response as a test of advertising impact.
- 期刊名称Journal of Applied Psychology
- 作者Golin, Edwin; Lyerly, Samuel B.
- 卷第34卷
- 期第6期
- 印刷ISSN0021-9010
- 文件大小343.12KB
- 发表时间1950
- DOI10.1037/h0055197
- 页码440-443
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