Sales Promotion Handbookby John Cameron Aspley
- 期刊名称Journal of Marketing
- 作者Review by: David E. Faville
- 卷第15卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小147.28KB
- 发表时间1951-04
- DOI10.2307/1247381
- 页码374-375
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