海量图书期刊资源,随时随地畅享阅读乐趣
A Study of Innovativeness OverlapOstlund, Lyman E. · Journal of Marketing Research · 1972
Managerial Attitudes towards Corporate ResponsibilityOstlund, Lyman E. · Journal of General Management · 1979
The Russian Decision Process Governing TradeLyman E. Ostlund and Kjell M. Halvorsen · Journal of Marketing · 1972
Interpersonal Communication Following McGovern's Eagleton DecisionOstlund, Lyman E. · Public Opinion Quarterly · 1973
Attitudes of Managers Toward Corporate Social ResponsibilityLyman E. Ostlund · California Management Review · 1977
Perceived Innovation Attributes as Predictors of InnovativenessLyman E. Ostlund · Journal of Consumer Research · 1974
A Further Caution: It's Innovativeness OverlapLyman E. Ostlund · Journal of Marketing Research · 1973
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012
Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968
Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971