What Shall We Do about Advertising?
- 期刊名称Journal of Marketing
- 作者Hector Lazo
- 卷第25卷
- 期第5期
- 印刷ISSN0022-2429
- 文件大小227.30KB
- 发表时间1961-07
- DOI10.2307/1248956
- 页码22-24
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