Market Segmentation and Marketing Mixes
- 期刊名称Journal of Marketing
- 作者Bowman, Burton F.; McCormick, Frederick E.
- 卷第25卷
- 期第3期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小847.04KB
- 发表时间1961-01
- DOI10.1177/002224296102500305
- 页码25-29
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