The Learning of Consumer Preference
- 期刊名称Journal of Marketing
- 作者Herbert E. Krugman
- 卷第26卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小200.55KB
- 发表时间1962-04
- DOI10.2307/1248433
- 页码31-33
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