Broad Interests
- 期刊名称South Atlantic Bulletin
- 作者Review by: Edd Winfield Parks
- 卷第30卷
- 期第2期
- 印刷ISSN0038-2868
- 文件大小235.23KB
- 发表时间1965-03
- DOI10.2307/3196360
- 页码12-13
Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A ComparisonLeigh, Thomas W.; MacKay, David B.; Summers, John O. · Journal of Marketing Research · 1984
Enhancing Validity and Reliability Through Feedback-Driven Exploration: A Study in the Context of Conjoint AnalysisIrene Boesch, Markus Schwaninger, Michael Weber… · 2013
The effects of pre-experimental training on the validity and reliability of conjoint analysis: the case of housing preferenceMaciej, Orzechowski; Arentze, Theo; Borgers, Aloys; Timmermans, Harry · Journal of Land Use Science · 2013
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012
Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968
Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971