Measurement of Corporate Images by the Semantic Differential
- 期刊名称Journal of Marketing Research
- 作者Theodore Clevenger, Jr., Gilbert A. Lazier and Margaret Leitner Clark
- 卷第2卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小628.80KB
- 发表时间1965-02
- DOI10.2307/3149342
- 页码80-82
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