Modern Marketing Strategy
- 期刊名称Journal of the Operational Research Society
- 作者Howe, Charles W.
- 卷第16卷
- 期第4期
- 印刷ISSN0160-5682
- 电子ISSN1476-9360
- 文件大小239.17KB
- 发表时间1965-12
- DOI10.1057/jors.1965.89
- 页码490-491
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