海量图书期刊资源,随时随地畅享阅读乐趣
U.S. online shopping: Facts, fiction, hopes and dreamsSchultz, Don E.; Block, Martin P. · Journal of Retailing and Consumer Services · 2015
Entertainment Marketing and Experiential ConsumptionHackley, Christopher; Tiwsakul, Rungpaka · Journal of Marketing Communications · 2006
In MemoriamKerr, Gayle · Journal of Marketing Communications · 2014
Communicating brand gender through type fontsGrohmann, Bianca · Journal of Marketing Communications · 2014
BOOK REVIEWJournal of Marketing Communications · 1998
In MemoriamKitchen, Philip · Journal of Marketing Communications · 2013
Book reviewJournal of Marketing Communications · 2008
Controversial advertisingErdogan, B. Zafer · Journal of Marketing Communications · 2008
Service brands and communication effectsO'Cass, Aron; Grace, Debra · Journal of Marketing Communications · 2004