Analysis of Retailer Advertising Behavior
- 期刊名称Journal of Marketing Research
- 作者William F. Massy and Ronald E. Frank
- 卷第3卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小1180.99KB
- 发表时间1966-11
- DOI10.2307/3149854
- 页码378-383
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