Consumer Decision Processes: Marketing and Advertising Implicationsby Francesco M. Nicosia
Review by: A. S. C. Ehrenberg
- 期刊名称Journal of Marketing Research
- 作者Review by: A. S. C. Ehrenberg
- 卷第5卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小353.88KB
- 发表时间1968-08
- DOI10.2307/3150361