海量图书期刊资源,随时随地畅享阅读乐趣
Consumer literacyHimmelweit, Samuel Mohun · International Journal of Market Research · 2014
Assessment of Brand Equity MeasuresHuang, Rong; Sarigöllü, Emine · International Journal of Market Research · 2014
Quantitative and qualitative research: perceptual foundationsBarnham, Chris · International Journal of Market Research · 2016
Crowdfunding: Designing an effective reward structureWei Shi, Savannah · International Journal of Market Research · 2018
Social media and consumer choiceBronner, Fred; de Hoog, Robert · International Journal of Market Research · 2014
Gender Effects in AdvertisingCramphorn, Michael F. · International Journal of Market Research · 2011
EditorialMouncey, Peter · International Journal of Market Research · 2009
Editorial: Engaging Practitioners and AcademicsMouncey, Peter · International Journal of Market Research · 2009