Purchasing Behavior and Personal Attributesby William F. Massy; Ronald E. Frank; Thomas Lodahl
Review by: Jagdish N. Sheth
- 期刊名称Journal of Marketing Research
- 作者Review by: Jagdish N. Sheth
- 卷第7卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小496.15KB
- 发表时间1970-08
- DOI10.2307/3150306
- 页码403-404