Theoretical Success; Empirical Failure
- 期刊名称Journal of Marketing Research
- 作者Review by: Howard Thomas and A. S. C. Ehrenberg
- 卷第8卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小301.02KB
- 发表时间1971-11
- DOI10.2307/3150253
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