An Exploratory Investigation of Brand Switching
- 期刊名称Journal of Marketing Research
- 作者Chance, William A.; French, Norman D.
- 卷第9卷
- 期第2期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小635.95KB
- 发表时间1972-05
- DOI10.1177/002224377200900219
- 页码226-229
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