Book Review: Media Selection: Efficient Procedures of Press Media Allocation
- 期刊名称Journal of Marketing Research
- 作者Aaker, David A.
- 卷第9卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小283.95KB
- 发表时间1972-02
- DOI10.1177/002224377200900132
- 页码115-115
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