A Poorly Organized Manual for an Improved AID
- 期刊名称Journal of Marketing Research
- 作者Review by: A. S. C. Ehrenberg
- 卷第10卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小588.32KB
- 发表时间1973-02
- DOI10.2307/3149424
- 页码110-111
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