Attribution Theory and Advertiser Credibility
- 期刊名称Journal of Marketing Research
- 作者Robert B. Settle and Linda L. Golden
- 卷第11卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小988.20KB
- 发表时间1974-05
- DOI10.2307/3150556
- 页码181-185
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