A Methodology for Identifying Innovator Characteristics of New Brand Purchasers
- 期刊名称Journal of Marketing Research
- 作者James H. Donnelly, Jr. and John M. Ivancevich
- 卷第11卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小304.65KB
- 发表时间1974-08
- DOI10.2307/3151155
- 页码331-334
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