Marketing Theory: A Current Status Report
- 期刊名称Journal of the Academy of Marketing Science
- 作者Ryans, J. K.; Van't Spijker, W.; Bergin, J. L.
- 卷第2卷
- 印刷ISSN0092-0703
- 文件大小375.82KB
- 发表时间1974-01-01
- DOI10.1177/009207037400200145
- 页码620-628
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