Rich Harvest from a Well-Tended Field
- 期刊名称Journal of Marketing Research
- 作者Review by: Peter H. Rossi
- 卷第12卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小675.30KB
- 发表时间1975-05
- DOI10.2307/3150453
- 页码238-240
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