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The Effectiveness of Standardized Global Advertising

Robert T. Green, William H. Cunningham, Isabella C. M. Cunningham and Stephen J. F. Unwin

期刊名称Journal of Advertising
作者Robert T. Green, William H. Cunningham, Isabella C. M. Cunningham and Stephen J. F. Unwin
卷第4卷
期第3期
印刷ISSN0091-3367
文件大小1366.77KB
发表时间1975
DOI10.2307/4187986
页码25-30