On the Usage of "Modified" Personality Trait Measures in Consumer Research
Kathryn E. A. Villani and Yoram Wind
- 期刊名称Journal of Consumer Research
- 作者Kathryn E. A. Villani and Yoram Wind
- 卷第2卷
- 期第3期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小351.78KB
- 发表时间1975-12
- DOI10.2307/2489058
- 页码223-228