Advertising and Media
Ewen, Stuart; Key, Wilson Bryan; Fowles, Jib; Combs, James E.; Mansfield, Michael W.; Hurst, Walter E.; Rico, Don
- 期刊名称Communication Booknotes
- 作者Ewen, Stuart; Key, Wilson Bryan; Fowles, Jib; Combs, James E.; Mansfield, Michael W.; Hurst, Walter E.; Rico, Don
- 卷第8卷
- 期第2期
- 印刷ISSN0748-657X
- 文件大小1026.65KB
- 发表时间1976-10
- DOI10.1080/10948007609489106
- 页码12-14