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Book Reviews : MARKETING RESEARCH: MEANING, MEASUREMENT, AND METHOD by Donald S. Tull and Del I. Hawkins (New York: Macmillan Publishing Co., Inc., 1976. 736 pp. $13.95)

Book Reviews : MARKETING RESEARCH: MEANING, MEASUREMENT, AND METHOD by Donald S. Tull and Del I. Hawkins (New York: Macmillan Publishing Co., Inc., 1976. 736 pp. $13.95)

Stern, B. L.
  • 期刊名称Journal of the Academy of Marketing Science
  • 作者Stern, B. L.
  • 卷第4卷
  • 期第2期
  • 印刷ISSN0092-0703
  • 文件大小246.14KB
  • 发表时间1976-07-01
  • DOI10.1177/009207037600400215
  • 页码661-661
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