Standards for Advertising Regulation
- 期刊名称Journal of Marketing
- 作者Isabella C. M. Cunningham and William H. Cunningham
- 卷第41卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小1061.77KB
- 发表时间1977-10
- DOI10.2307/1250242
- 页码92-97
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