Evaluating Changes in the Marketing Information System
- 期刊名称European Journal of Marketing
- 作者Assmus, Gert
- 卷第11卷
- 期第4期
- 印刷ISSN0309-0566
- 文件大小398.29KB
- 发表时间1977-04
- DOI10.1108/eum0000000005013
- 页码272-280
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