AT&T: 1908 Origins of the Nation's Oldest Continuous Institutional Advertising Campaign
- 期刊名称Journal of Advertising
- 作者Noel L. Griese
- 卷第6卷
- 期第3期
- 印刷ISSN0091-3367
- 文件大小1576.04KB
- 发表时间1977
- DOI10.2307/4188120
- 页码18-23
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