Black and White Children: Perceptions of TV Commercials
Thomas R. Donohue, Timothy P. Meyer and Lucy L. Henke
- 期刊名称Journal of Marketing
- 作者Thomas R. Donohue, Timothy P. Meyer and Lucy L. Henke
- 卷第42卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小1171.60KB
- 发表时间1978-10
- DOI10.2307/1250083
- 页码34-40