Consumer Behaviour and Optimal Advertising
- 期刊名称The Journal of the Operational Research Society
- 作者Bertil Näslund
- 卷第30卷
- 期第3期
- 印刷ISSN0160-5682
- 文件大小177.99KB
- 发表时间1979-03
- DOI10.2307/3009604
- 页码237-243
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