Consumer Magazines: An Efficient Medium for Reaching Organizational Buyers
- 期刊名称Journal of Advertising
- 作者William O. Bearden, Jesse E. Teel, Richard M. Durand and Robert H. Williams
- 卷第8卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小1384.29KB
- 发表时间1979
- DOI10.2307/4188249
- 页码8-16
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