[untitled]
- 期刊名称The Classical Review (New Series)
- 作者Review by: P. J. Rhodes
- 卷第30卷
- 期第2期
- 印刷ISSN0009-840X
- 电子ISSN1464-3561
- 文件大小109.46KB
- 发表时间1980
- DOI10.2307/3064392
Editorial Board PageCurrent Issues and Research in Advertising · 1991
Are Exposure Distributions Really Necessary?Boivin, Yvan; Coulombe, Denis · Current Issues and Research in Advertising · 1991
Television Exposure: Programs vs. AdvertisingAbernethy, Avery M. · Current Issues and Research in Advertising · 1991
Global Advertising: Issues and PracticesMoriarty, Sandra E.; Duncan, Thomas R. · Current Issues and Research in Advertising · 1991
The Changing Commercial ClimateCobb-Walgren, Cathy J. · Current Issues and Research in Advertising · 1991
PrefaceLeigh, James H.; Martin, Claude R. · Current Issues and Research in Advertising · 1981
Experts' Estimates for Advertising PretestingHornik, Jacob · Current Issues and Research in Advertising · 1981
Editorial Board PageCurrent Issues and Research in Advertising · 1981