Zeitschriftenauswertung
- 期刊名称Marketing: Zeitschrift für Forschung und Praxis
- 作者Review by: Steven T. Blythe, Richard Roth, Bernd Rieder and Wolfgang v. Keitz
- 卷第2卷
- 期第1期
- 印刷ISSN0344-1369
- 文件大小957.02KB
- 发表时间1980-03
- DOI10.2307/41917866
- 页码58-62
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