NATIONAL INSTITUTE ON ANTITRUST COUNSELING AND THE MARKETING PROCESS: PART I || DRAMATIZATION: THE COMPARATIVE ADVERTISING CHALLENGE
Philip J. Crihfield and Jack McBride
- 期刊名称Antitrust Law Journal
- 作者Philip J. Crihfield and Jack McBride
- 卷第49卷
- 期第2期
- 印刷ISSN0003-6056
- 文件大小724.14KB
- 发表时间1980-06-1213
- DOI10.2307/40840294
- 页码585-594