Designing Persuasive Communication Campaigns: A Multimessage Communication Model
Jeffrey E. Danes and John E. Hunter
- 期刊名称Journal of Consumer Research
- 作者Jeffrey E. Danes and John E. Hunter
- 卷第7卷
- 期第1期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小522.29KB
- 发表时间1980-06
- DOI10.2307/2488766
- 页码67-77