Attentive Audience Delivery of TV Advertising Schedules
William O. Bearden, Robert S. Headen, Jay E. Klompmaker and Jesse E. Teel
- 期刊名称Journal of Marketing Research
- 作者William O. Bearden, Robert S. Headen, Jay E. Klompmaker and Jesse E. Teel
- 卷第18卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小259.28KB
- 发表时间1981-05
- DOI10.2307/3150953
- 页码187-191