Museum Marketing: Identification of High, Moderate, and Low Attendee Segments
- 期刊名称Journal of the Academy of Marketing Science
- 作者Robbins, J. E.; Robbins, S. S.
- 卷第9卷
- 期第1期
- 印刷ISSN0092-0703
- 文件大小667.27KB
- 发表时间1981-01-01
- DOI10.1177/009207038100900107
- 页码66-76
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