Advertising and Intraindustry Brand Shift in the U.S. Brewing Industry
Christina M. L. Kelton and W. David Kelton
- 期刊名称The Journal of Industrial Economics
- 作者Christina M. L. Kelton and W. David Kelton
- 卷第30卷
- 期第3期
- 印刷ISSN0022-1821
- 电子ISSN1467-6451
- 文件大小845.03KB
- 发表时间1982-03
- DOI10.2307/2098220
- 页码293-303